At Commercial Equipment Financing (CEF), we’re not just in the business of lending—we’re in the business of building legacies.
Founded with the mission to make commercial financing more accessible, transparent, and personalized, CEF has become a trusted partner for business owners across the country. Whether you’re an owner-operator growing your fleet, a contractor investing in new equipment, or an entrepreneur expanding your services, we’re here to help you fund what’s next.
What started as a simple goal—to provide fast, flexible financing—has evolved into a full-service platform powered by a professional team of dedicated industry experts. Today, our people are our strength. With a growing team of over 15 finance professionals, we deliver the speed of a digital lender with the guidance and service of a trusted partner.
Here, your growth is our purpose—and your legacy is our business.
As President of Commercial Equipment Financing, Eduardo Cruz brings a forward-thinking approach to small business lending—one rooted in accessibility, trust, and long-term growth.
With about ten years in the commercial financing industry, Eduardo has helped build CEF into more than just a lending platform. He’s cultivated a company culture focused on service, speed, and helping clients fund what matters most—from a single truck to an entire operation.
Eduardo was recognized as a Top 40 Under 40 award recipient by Monitor Magazine, The Independent Voice of Equipment Finance, honoring his leadership and impact within the industry.
Based in Dallas, Texas, Eduardo leads a growing team of finance professionals with the same mindset he brings to his clients: empower people, support legacies, and build something that lasts. Outside of the office, he enjoys traveling and spending time with his partner and two daughters.
PRESIDENT
As President of Commercial Equipment Financing, Eduardo Cruz brings a forward-thinking approach to small business lending—one rooted in accessibility, trust, and long-term growth.
With about ten years in the commercial financing industry, Eduardo has helped build CEF into more than just a lending platform. He’s cultivated a company culture focused on service, speed, and helping clients fund what matters most—from a single truck to an entire operation.
Eduardo was recognized as a Top 40 Under 40 award recipient by Monitor Magazine, The Independent Voice of Equipment Finance, honoring his leadership and impact within the industry.
Based in Dallas, Texas, Eduardo leads a growing team of finance professionals with the same mindset he brings to his clients: empower people, support legacies, and build something that lasts. Outside of the office, he enjoys traveling and spending time with his partner and two daughters.
PRESIDENT
Qualify in two hours or less. Same day approvals. Convenient electronic closing. Receive funding and keep your business moving.
Copyright © 2025. All rights reserved.
